Overview
Our client a reputable chain of nursing homes is looking for Snr Executive, Marketing Communications to join their team
Responsibilities
- Conceive and develop efficient and intuitive marketing strategies.
- Organize and oversee digital advertising/communication campaigns (social media and google platforms).
- Conduct market research and analysis to evaluate trends, brand awareness and competition ventures.
- Initiate and control surveys to assess customer requirements and dedication.
- Write copy for diverse marketing distributions (brochures, press releases, website material etc.)
- Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities.
- Monitor progress of campaigns using various metrics and submit reports of performance.
- Collaborate with managers in preparing budgets and monitoring expenses.
Requirements
- Proven experience as marketing executive or similar role.
- Min. 4 years of marketing communications experience.
- Good understanding of market research techniques, data analysis and statistics methods.
- Thorough knowledge of strategic planning principles and marketing best practices.Proficient in MS Office and marketing software (e.g. CRM).Proficient in design softwares like photoshop, illustrator, powerpoint etc.
- Proficient in MS office and Excel.
- Familiarity with social media and web analytics (e.g. Google analytics)
- Excellent communication and people skills
- Good writing skills both English and Mandarin.
- Strong organizational and time-management abilities.
- Creativity and commercial awareness.
- BSc/BA in marketing, mass communications or relevant discipline.
Benefits
- Annual leave 18 days
- Bonus
- 5 day, Office Hours
- Located at Jurong
- Hybrid work from home arrangements