Our client a reputable chain of nursing homes is looking for Snr Executive, Marketing Communications to join their team
Conceive and develop efficient and intuitive marketing strategies.
Organize and oversee digital advertising/communication campaigns (social media and google platforms).
Conduct market research and analysis to evaluate trends, brand awareness and competition ventures.
Initiate and control surveys to assess customer requirements and dedication.
Write copy for diverse marketing distributions (brochures, press releases, website material etc.)
Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities.
Monitor progress of campaigns using various metrics and submit reports of performance.
Collaborate with managers in preparing budgets and monitoring expenses.
Proven experience as marketing executive or similar role.
Min. 4 years of marketing communications experience.
Good understanding of market research techniques, data analysis and statistics methods.
Thorough knowledge of strategic planning principles and marketing best practices.Proficient in MS Office and marketing software (e.g. CRM).Proficient in design softwares like photoshop, illustrator, powerpoint etc.
Proficient in MS office and Excel.
Familiarity with social media and web analytics (e.g. Google analytics)
Excellent communication and people skills
Good writing skills both English and Mandarin.
Strong organizational and time-management abilities.
Creativity and commercial awareness.
BSc/BA in marketing, mass communications or relevant discipline.